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Phàrlain — Brand Identity



MAYK was thrilled be asked to create the name and identity for a new label by the talented Aimee McFarlane and Brooke Nelson.


Beautiful and bold, Phàrlain embraces a relaxed, feminine aesthetic with a touch of the unexpected. The name Phàrlain comes from the linguistic origin of the surname McFarlane with the aim of being as unique and intriguing as the garments themselves.

"Becky invested her time in understanding our vision and goals for the brand, and she was incredibly skilled at interpreting our ideas and transforming them into a visual representation that we absolutely love."


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