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Phàrlain — Brand Identity
MAYK was thrilled be asked to create the name and identity for a new label by the talented Aimee McFarlane and Brooke Nelson.
Beautiful and bold, Phàrlain embraces a relaxed, feminine aesthetic with a touch of the unexpected. The name Phàrlain comes from the linguistic origin of the surname McFarlane with the aim of being as unique and intriguing as the garments themselves.
Testimonial — "Becky invested her time in understanding our vision and goals for the brand, and she was incredibly skilled at interpreting our ideas and transforming them into a visual representation that we absolutely love."
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