The Good Rule
Inspired by old-school quality tools, The Good Rule is a 600mm fold out ruler with measurements that make sense on today's metric building site.
Needing to appeal to builders working in a modern technical environments, the straight lines and precise angles of The Good Rule branding are based on the functional elements of the product itself.
The simple, innovative retail packaging for The Good Rule was developed as an eco-friendly alternative to a blister pack. It needed to be sturdy and made from cardboard, include a hanger and be viewed easily without destroying the packaging.