Fair and Square
Handcrafted soap is both a science and an art. Fair and Square are passionate about soapery as a traditional craft. They use all natural ingredients, are plastic packaging free and value simplicity without compromising on quality. With this rebrand and packaging project, we set out to reflect this juxtaposition and inject an attitude of wholesome happiness. Our solution for the rebrand was the ‘Happy Square’. The design creates a personality for the brand – feel good, positive, friendly and a little bit cheeky.